October 1, 2008

Multi-channel TV not only brought us hours and hours worth of more rubbish, but the inevitable advertising to pay for it.

The companies got into cahoots, too, so that if - like me - you leapt up to change channels as soon as the ads came on, almost all the others would be showing theirs at the exact same time anyway.

And now they're getting even sneakier.

They want to sell "clear" space in the middle your programmes. Say, a nature programme about birds? Using up some of that empty sky to place an ad.

Not paranoia; reality.