February 28, 2008

The Guardian reports that Mars is to bring back its famous "Work, rest and play" slogan - only it's now been updated by twats who without a doubt wear red socks and braces, and work hand-in-hand with a PR firm that will unquestionably have an obsure fruit as part of its incredibly cuntish title. You know, like Lizard And Pomegranate Mousse Blue Sky Thinking Envelope Pushing Solutions Dot Com.

The return of the famous strapline is a nostalgic nod to the days of the "A Mars a day helps you work, rest and play" jingle associated with the brand from the late 1950s through to the mid-1990s.

However, the new TV ad, created by ad agency AMV BBDO - too-many-initialled cunts! - has gone for the more modern sound of House of Pain's hip-hop anthem Jump Around to accompany the antics of the church bell-ringing monks.

The 30-second ad, which breaks on TV on Sunday, features a group of monks who are reinvigorated in their duties by having a quick energy boost from a Mars bar.

"We have decided to echo the iconic strapline because it is so fondly remembered and just as relevant now as it ever was," said Caroline Jary, the Mars Bar brand manager - who really should have just stopped there, but didn't.

"By shortening the line to simply 'Work, rest, play' it conveys a more contemporary message, reflecting the very modern interest in achieving a balanced lifestyle and approaching every aspect of our lives with a positive 'can do' attitude."

Contemporary message? Very modern interest? Balanced lifestyle? A positive fucking 'can do' attitude?

IT'S A FUCKING CHOCOLATE BARRRRRRRRRRRRRRRRRRRRRRRRRRR!

* FACT fans will be delighted to learn that this most iconic of phrases is NOT, as widely presumed, the work of former ad man-turned-crazed Formula One commentator Murray Walker.

Find out where it really came from:

http://pigpog.com/node/2436