April 10, 2006

Press Release of the Day time, folks...

With Easter fast approaching, have you worked out 'your way' of eating a Cadbury Creme Egg?

Ask anyone and they will tell you that they have their own individual playful way of eating it, and whatever 'your way', you won't be able to resist having a bit of sticky fun this Easter with Cadbury Creme Egg.

Delicious and gooey, it's hard not to get sucked in... whether you bite down on the chocolate top, stick your finger in and spoon out the delicious gooey creme inside, or bite the egg in half... you just can't stop yourself playing with it!

Cadbury Creme Eggs are available from all good retailers, priced from 36p.

ENDS

For further press information please contact Sylvia Palamoudian or Susannah Grant at Focus PR on 020 7432 9432 or email sylvia@focuspr.co.uk

Notes to editors:

Everyone has their own way of eating Cadbury Creme Egg:
53% of people bite off the top, lick out the 'creme' then eat the chocolate
20% just bite straight through
16% use their finger to scoop out the 'creme'
How people unwrap their eggs can also reflect their Cadbury Creme Egg eating style, we have...
Delicate Peelers - To achieve a considered, methodical & subtle eat
Stage Peelers - Who unwrap just enough to keep the 'creme' off their fingers
Quick Discarders - Who rip off the foil as they just can't wait to eat their Cadbury Creme Egg

Cadbury can produce over 1.5 million Creme Eggs per day (over 1,000 per minute), which is enough (over a year), if laid end to end to stretch at least 12,000 miles. That's all the way from Birmingham UK to Sydney in Australia.
To lay the same number of eggs as the Cadbury Creme Egg plant in Bournville can produce in a day, you'd need approximately 2.25m chickens.
Over 10 million Britons bought Cadbury Creme Egg in 2005
Each year Cadbury makes 5,600 tonnes (4700 m3) of Creme Egg 'goo' - enough to fill over 10 million pint glasses, or nearly two Olympic-sized swimming pools.
Cadbury Creme Egg is seen by consumers as the most playful & fun chocolate product in the UK
Cadbury Creme Egg is the most popular (unit sales) chocolate single between January & Easter
The Cadbury brothers introduced Cadbury Creme Egg in the early 1920s, but the Creme Egg as we know it today was not born until 1971.
The first advertising campaign for Cadbury Creme Egg was launched in the 1970's and saw a boy asking a shopkeeper for 6,000 Cadbury Creme Eggs for himself and all his friends!

I'm a delicate peeler, myself. And I like to stick my finger in and... okay, I'll stop. Right now.